Khloé Kardashian Odom and NIVEA Team Up to Get Ready for Summer With the 2011 "NIVEA Good-bye Cellulite, Hello Bikini! Challenge"

KHLOÉ KARDASHIAN ODOM. (PRNewsFoto/NIVEA)

Khloé Kardashian Odom Signs Up to Take NIVEA's Four-Week Nutrition, Fitness, Style and Skincare Program to Visibly Reduce the Appearance of Cellulite this Bikini Season

WILTON, Conn., May 26, 2011 /PRNewswire/ -- Khloé Kardashian Odom (E!'s Keeping up with the Kardashians, Khloé and Lamar and Kourtney and Khloé Take Miami) is starting the summer bikini-season off right by announcing her participation in the 2011 "NIVEA Good-bye Cellulite, Hello Bikini! Challenge;" a four-week program that combines fitness, nutrition, style and skincare with NIVEA Good-bye Cellulite products. The reality starlet will use NIVEA's Good-bye Cellulite Fast Acting Serum and Advanced Good-bye Cellulite Gel-Cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.
 

"Yes, I have cellulite—that's no secret. I'm so excited to partner with NIVEA to help me feel even sexier this summer," said Khloé. "I saw the great results that my sister Kim achieved when she took the 4-week Challenge a few years ago, so now I'm choosing to do something to increase my confidence and make my skin look smoother."

Expanding Beyond World Leader in Pizza Delivery, Domino's Pizza Launches First Extended National Carryout Promotion

Brand new campaign highlights continued emphasis on responding to consumer demand through carryout option

ANN ARBOR, Mich., May 23, 2011 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is continuing to react to what consumers want, and will broaden its popular carryout specials with its first extended national carryout promotion. After positive reception from previous short-term carryout specials, Domino's will offer its Early Week Pick-Me-Up Deal carryout promotion on Monday through Wednesday each week, beginning today.
"Our top priority continues to be listening to consumers and, based on their feedback, exploring new choices," said J. Patrick Doyle, Domino's Pizza president and chief executive officer. "We are proud to be the undisputed delivery experts – and are very excited and optimistic about the new, growing segment of consumers interested in our carryout option."
A brand new national television campaign, starring CEO Doyle and Virginia-based Domino's franchisee Scott Boyle, light-heartedly demonstrates the importance placed on meeting customer demand – even if it is not the most accepted idea by all at Domino's. While Boyle thinks the price should be higher for such a good pizza, Doyle argues that it's what consumers want, and therefore the right thing for Domino's to do.
"Being in the commercial was fun – and while it took some convincing, in the end we agree with Patrick that listening to consumer demand is what makes Domino's what we are," said Boyle.
"The campaign is an amusing way to prove an important point – that even if an idea is unconventional according to some within Domino's, if it's what consumers have asked of us, we all eventually agree that it is well worth it," said Doyle.
Domino's has spent its recent past focusing on improving its quality and expanding its menu. The inspiration driving all of its efforts, including the new carryout campaign, has consistently been direct customer feedback.
The Early Week Pick-Me-Up Deal offers customers a large three-topping pizza for $7.99, carryout only and only available Monday through Wednesday. For the remainder of the week, Domino's will launch an additional new campaign promoting its specialty pizzas line.

SOURCE Domino's Pizza